Beyond Code
I learned early in my career that good architecture starts with listening: to the business, to the users, and to the team building it. I work hard to establish the right architecture for each project, and am always ready to challenge my own assumptions.
Collaborative Thinking
I love helping people realise their vision. Growing from idea to MVP, to a fully fledged and scalable product is more open than ever, which means systems architecture and engineering is more important than ever.
Architecture Expertise
Designing scalable, maintainable solutions across modern web technologies and CMS platforms is a core part of what I've been doing for the last 15 years, and I have a deep understanding of the challenges and opportunities of each platform.
Crafting the Best Solution
Every business has unique challenges, and establishing the best solution is much harder in an era where there are so many options. I help craft the best solution for the business, not just the fast solution that works for right now.
Deep Understanding of the Web
The web is a complex and ever-changing platform, and I have a deep understanding of the challenges and opportunities of each platform. I am able to craft solutions that are not only functional, but also performant and scalable.
Technical Expertise
A selection of the tools and technologies I use to build products for the web.
Languages / Framworks
HTML5 / CSS3
I have a deep understanding of modern web technologies, which all start with fundamentals in HTML and CSS.
JavaScript / TypeScript
I work heavily with JavaScript and TypeScript to build full-stack applications across modern ecosystems.
PHP / Laravel
I have been building with PHP for a long time, and paired with Laravel, I can build robust and scalable applications.
Node.js
Working with pure server-side Node.js, I have created a range of high-performance APIs and applications.
Next.js / React
React framework for production-ready applications with optimized performance and SEO
Tailwind CSS
Using a utility-first CSS framework for rapid, maintainable styling can help get products to market quickly.
Nuxt / Vue.js
Building perform ant Vue.js applications with server-side rendering and static site generation
Hydrogen / Remix
I love working with Hydrogen and Remix to build Headless Shopify storefronts with unique experiences.
Expo / React Native
Building mobile applications with React Native and Expo is a great way to get products to market quickly.
Platforms / Systems
WordPress
I have experience working with a huge range of Wordpress project types, from page builders to custom themes, and bespoke plugins.
Shopify
I have been building with Shopify for a long time, working with everyone from boutique independent brands to large global enterprises.
Sanity CMS
I have experience working with Sanity CMS to build headless CMS solutions that scale well with modern web applications.
Craft CMS
I have extensive experience working with Craft CMS on large scale projects with dozens of custom content types.
Storyblok
I love using Storyblok as a foundation for getting a website up and running quickly with visual editing.
Wix
I've work with low-code platforms like Wix, and am happy getting projects set up and looking great within the platform.
Operations / Tooling
Infrastructure
I have strong experience with a range of modern deployment platforms, from Vercel to Netlify to Fly.io.
Project Management
I have experience with a range of project management tools, from Asana to ClickUp to Trello.
Content Planning
As well as putting together the technical aspects of a project, I can help you plan the content and structure of your project.
CDN and Security
I have a solid knowledge of working within Cloudflare to handle CDN, security, and performance optimization.
Version Control
Adept with Version control, CI/CD pipelines, and project management within GitHub and Gitlab.
Automation and AI
Early adopter of AI-native tools including OpenAI, Claude, Cursor, for improving development workflows
Selected Projects
Real problems, real solutions, real impact
Leading product development for Built For Mars, a platform delivering exceptional user experiences. Architected and built a modern web application combining React and Next.js for performance, integrated Stripe for seamless payments, Craft CMS for flexible content management, and Supabase for scalable backend infrastructure.
Technologies:
Key Outcomes:
- Delivered a high-performance, scalable web application
- Integrated seamless payment processing with Stripe
- Built flexible content management with Craft CMS
- Leveraged Supabase for modern backend infrastructure
Key insight: Combined multiple modern technologies to create a cohesive, performant product that balances developer experience with user needs.
Created the official website for the iconic rock band Linkin Park. Built a performant, content-rich site using Nuxt.js for the frontend framework and Sanity CMS for flexible content management, enabling the band to easily update content while maintaining excellent performance.
Technologies:
Key Outcomes:
- Delivered official website for major international band
- Built with headless CMS architecture for content flexibility
- Optimized for performance and user experience
- Enabled easy content updates for non-technical users
Key insight: Architected a headless CMS solution that gives content creators full control while maintaining the performance and SEO benefits of a modern static site.
Built the website for Punk Bunny Coffee using Shopify. Created a modern e-commerce experience optimized for the coffee industry, leveraging Shopify's commerce capabilities with Hydrogen's React-based framework for a custom, performant storefront.
Technologies:
Key Outcomes:
- Built custom Shopify storefront with Hydrogen
- Optimized for music industry e-commerce needs
- Delivered high-performance React-based experience
- Integrated with Shopify's commerce infrastructure
Key insight: Combined Shopify's robust commerce platform with Hydrogen's modern React framework to create a custom storefront that feels native while leveraging Shopify's backend.
Built the website for Inside Blackbird using NextJS, Wordpress and Stripe
Technologies:
Key Outcomes:
- Built a modern e-commerce experience with NextJS and Wordpress
- Integrated Stripe for seamless payments
- Delivered high-performance React-based experience
- Integrated with Shopify's commerce infrastructure
Key insight: Combined NextJS and Wordpress to create a modern e-commerce experience that feels native while leveraging Wordpress' backend.
Built the website for Killabop record label using Shopify and Hydrogen. Created a modern e-commerce experience optimized for the music industry, leveraging Shopify's commerce capabilities with Hydrogen's React-based framework for a custom, performant storefront.
Technologies:
Key Outcomes:
- Built custom Shopify storefront with Hydrogen
- Optimized for music industry e-commerce needs
- Delivered high-performance React-based experience
- Integrated with Shopify's commerce infrastructure
Key insight: Combined Shopify's robust commerce platform with Hydrogen's modern React framework to create a custom storefront that feels native while leveraging Shopify's backend.
Developed Control Room using Nuxt.js and Storyblok CMS. Created a flexible, performant website that leverages Storyblok's visual editing capabilities, allowing content teams to build and manage pages without developer intervention.
Technologies:
Key Outcomes:
- Built with headless CMS for maximum flexibility
- Enabled visual page building for content teams
- Delivered high-performance static site generation
- Created maintainable, scalable architecture
Key insight: Leveraged Storyblok's visual editor to empower content creators while maintaining developer control over the technical architecture.
Extended functionality for Grosvenor House Suites, a luxury hotel website. Worked as a WordPress developer to enhance the site's capabilities, adding custom features and integrations while maintaining the existing design and user experience.
Technologies:
Key Outcomes:
- Extended WordPress functionality for luxury hospitality brand
- Maintained existing design and user experience
- Added custom features and integrations
- Ensured compatibility with existing systems
Key insight: Balanced extending functionality with maintaining the integrity of an existing, high-profile WordPress site.
Let's Build Something Great
Working on a new project? Get in touch using the form below.